Zasadni na šéfovu stoličku

Popis práce

Strategy and creative idea: Our goal was to show the customers, together with O2 Slovakia, that managing a telecommunications company is not that simple at all. The comments started to spread on the Facebook fanpage of the youngest mobile operator about how people would do or manage something better. It was the reason why we created the first strategic game for Slovak Facebook users with an idea to give the fans the power to control and manage their own mobile operator. Rules of the strategic game: Rules of the game were simple and clear. The target for the players was to achieve the highest score. The points were calculated from the number of customers, their satisfaction, and profitability of the operator, of course. The CSI index was mainly the most important – customer satisfaction index. We wanted to point out that profit was not the primary indicator of success. We wanted to show to players that the CSI index and satisfied customers are the real sign of achievement. The players had to take care of the customers, improve the network, and to create new products and advertising campaigns, permanently. Each process cost the players a lot of energy and virtual money which was were obtained by selling the products. Results: The game was active 21 days and became a phenomenon among O2 Slovakia fans. More than 24,000 players created their own mobile operators and on average each player spent 2,5 hours in the game. The players sent more than 200,000 application invitations and left 2,000 comments in a discussion below the application. O2 Slovakia gained more than 17,000 new fans and continued the trend of a communication leader on Facebook among Slovak mobile operators. After the game ended, the fans asked to launch the game once again even without the attractive prizes. The absolute winner had an opportunity to meet the General Director of O2 Slovakia and talk personally about what he learnt during the game. Considering the future, it is a tremendous contribution to customers, O2 Slovakia, and us, too.