C – C – CRAFT

SAIFA ti dá viac FUN

FUN rádio

TRIAD Advertising

C3 – C3 - Best Digital craft

Popis práce

Part of the We all need more fun campaign was also an interactive AI citylight, which used not only Saif's voice, but also humor. The prompts were generated via GPT-4 in such a way that we could capture Saif's personality traits, moderating style and his

Kredity

Kreatívny riaditeľ: Martin Woska, Vlado Kurek
Copywriter: uraj Stehlík, Lucia Kekeňák, Denisa Rusnáková (Fun rádio)
Art director: Kamil Krajňák, Jakub Cehelský (Fun rádio)
Account: Martina Bátorová
Stratég: Martin Woska, Šimon Gál, Monika Farkašová
Social media: Soňa Kočková
Programátor: Roman Janajev, Dávid Špak