F – F - Techniques

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F4 – F4 - Promotion (POS materiály, akcie na podporu predaja a lojality zákazníkov, špeciálne ponuky, kupóny, súťaže, buzz marketing, in-store aktivity, merchandising a pod. )

Popis práce

PR solution based on the opinion that it is far more difficult to dye one’s hair blonde at home than it is to dye it a darker shade. Fine and clean visual contrasted with the warning DO NOT TRY THIS AT HOME! PR in the EMMA magazine also contained voucher.

Kredity

Kreatívny riaditeľ: Yolka Udičová
Copywriter: Eva Tomkuliaková
Art director: Martin Dušanek