Príbeh VISIBILITY/ The story of VISIBILITY

Popis práce

The main message was to show that VISIBILITY as full service internet marketing agency also offering services in SEO can handle and affect all 10 results on Google in order to create the story of VISIBILITY for second birthday celebration of our agency. The search engine optimization (SEO) techniques for solution like this has never been used and its completely unique in its field. We have shown this work to the best known people in search engine marketing industry such as Rand Fishkin from SEOmoz.org and he said: „Fascinating stuff - congrats on making it work!& It is unique because it is very difficult to manipulate results on Google since we can only guess what the actual algorithm is like and in what order and which results it will display. Therefore we have decided to show off our main skills- SEO to people in Slovakia. We created 10 microsites, each having different meta title so that if someone sees them all in search engine result page, he will get a message about our agency, services and of course that we celebrate our second birthday. We used Google’s search engine result page as a message telling space for others, which is very difficult from technical point of view and it is also the very first time that someone has used it and manipulated all 10 results in first page. What’s more, we added also images to each of 10 microsites so that if someone clicks on overview button in search engine result page, it gives him the actual message of that site in full color image. This project was intended for Slovak internet community; hence functioning on Google.sk with and the search phrase was “Príbeh VISIBILITY” which means “the story of VISIBILITY” in Slovak. We have gained significant number of attention from Slovak internet community as well as various Czech and American internet marketers have noticed our promo video. The message was to show our target group that we know Google and all SEO projects are in good hands.